FHI HEAT RENEWS ITS PARTNERSHIP WITH PINK-LINK FOR 2008-2009

Remember my happy hair story about FHI HEAT? Well today in honor of a friend of mine who has just been diagnosed with breast cancer, I share this less happy but still hopeful information about what FHI heat can do for women with breast cancer. Don't forget to support FHI heat and all the other PINK organizations and products.

FHI HEAT Increases Its Support of Online Resource for Breast Cancer Survivors by adding three new products that give back. FHI Heat will renew its charitable partnership with PINK-LINK (http://www.pink-link.org/), a grassroots, non-profit (501.C.3) organization which provides online support to survivors of breast cancer and others affected by the disease. FHI Heat will donate a portion of sales from its various products. FHI Heat plans to donate $1 from each sale of specific pink-hued styling tools to PINK-LINK for one year. These pink-hued tools include: Nano Weight Pro 1900 Turbo Blow Dryer ($195.00); Nano Weight Pro 1800 Blow Dryer ($150.00), Nano Salon Pro 2000 dryer ($195.00); Technique G2 Styling Iron in 1" and 1.75" sizes (each $120.00); and Platform Styling Iron 1" (retail $195.00).

Unlike research organizations, the mission of PINK-LINK is to create a virtual forum to provide support for women already diagnosed with breast cancer. The non-sectarian site hosts the only online searchable database of breast cancer survivors. A member can search and connect with other members with privacy and confidentiality through the PINK-LINK email system. The site also provides professional support in the areas of nutrition, fitness, holistic health care and skin care through its "Ask the Expert" forum. Pink-Link has over 2,000 members in all 50 states and internationally.

Vicki Tashman, founder of PINK-LINK, comments, "The partnership between PINK-LINK and FHI Heat means so much to me and our organization. We operate at zero overhead, and no one draws a salary, so every dollar donated by FHI Heat will be applied to the expansion of the site, as well as continuing our outreach efforts to the breast cancer community." FHI Heat will draw attention to the partnership by applying customized PINK-LINK stickers to the packaging of these specific products.

The new technologically advanced FHI Heat products are available at fine hair salons and professional beauty retailers nationwide, via toll-free number at 877.FHI.HEAT (877.344.4328) and online at http://www.fhiheat.com/. Products offered by FHI Heat include blow dryers, styling irons, curling irons, heat razors, heat-activated conditioners, styling clips, carbon combs, brushes and a chemical straightening system.

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FHI Heat Platform SE Flat Iron and Hot Sauce: A Happy Hair Story

Earlier this week I raved about the FHI Heat brushes . Now their Platform Special Edition Flat Iron has forever changed my life. My hair and I have had a long, dramatic, love-hate relationship. FHI heat is the ultimate hair relationship therapist, providing the tools to bring about a healthy, loving, fun-filled relationship where previously there was only bitterness and resentment.

I knew I was going to have to try out this new iron (pictured above) sooner or later and, as with all things traumatic - like attempting to style my own hair, I put it off as long as possible. I set aside two hours, which is how long it has taken me to straighten my hair with every other iron I have tried in the last 7 years. I've spent hundreds, I've spent $20 and no iron was ever a match for thickest mane of hair anyone has ever seen on a white girl of Italian and Swedish descent. I had heard all of the hype about the FHI Heat Platform SE but I never thought it would be able to tame my hair with teeny little one inch panels.

I was so wrong. After 25 minutes my hair looks absolutely stunning, certainly as good as it can with out Daniel's help. I am in a state of shock at how quick the whole process was, how amazing my hair looks, and that I am now one of those women who can style my own hair. Here are the other reasons I think it's so fab.

1) The PTFC heating system allows the irons to heat to an impressive 450 degrees and recover lost heat effectively so that the iron remains very hot even when applied to damp hair, and the temperature stays constant. In other words - it's hot right away and you don't have to dry all the way before you start.

2) The cord is a long as my entire apartment.

3) It features snag-proof corners and easy-glide plates that offer greater durability, scratch resistance, and increased smoothness. It also features the largest quantity of crushed tourmaline crystals which results in the highest negative ion count; and it employs proprietary Nano-Fuzeion™ technology, which is a unique combination of Nano-Titanium, Nano-Titanium Oxide and Nano-Silver particles. Together, the triple function of the Nano-Fuzeion™ technology removes bacteria, toxins and static, producing superior conditioning and shine, while providing unmatched health and purification benefits for the hair.

4) FHI Hot Sauce (the little red bottle pictured above) is an amazing combination of jojoba oil, shea butter, algae extract, amino acids, and caster oil that protects hair from the heat.

5) FHI HEAT's Platform Special Edition has been voted "Favorite Flat Iron" by American Salon Magazine Readers (July 2008 issue) for Second Annual Professional Choice Awards by American Salon magazine readers for its second annual "Professional Choice Awards." States Les Haverty, Artistic Director of FHI Heat: "There is a reason why our Platform SE is our bestselling iron. It delivers high heat and amazing results, creating styles that last longer, and saving time spent in the chair. Stylists are consistently impressed by how effortlessly this iron glides through hair, even highly textured hair, creating glossy, shiny and super smooth hair!"

The FHI Heat Platform SE is available in a 1-inch size and retails for $195.00. The new technologically advanced FHI Heat products are available at fine hair salons and professional beauty retailers nationwide, via toll-free number at 877.FHI.HEAT (877.344.4328.)

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FHI Heat Hair Brushes: Designer Looks for You, Drugstore Price for Your Wallet

The new FHI Heat Professional brushes are wonderful gems. Each design (Paddle, Cushion and Round) are available in two sizes. I have big hair, so I'm trying out the big brushes and quite like them. The round brush is perfect for smoothing out summer frizz, while the paddle brush gives my curl a good throttling.

Also of note, these brushes are designed to work with your heat producing blow dryer and straightener. Les Haverty, Artistic Director for the brand, says the groundbreaking Nano-Fuzeion™ technology first introduced to the industry by FHI Heat blow dryers and styling irons is now also utilized in the manufacturing of the new professional brush series. The patented fabrication process employs tourmaline, which creates negative ions. The negative ionization seals the hair cuticle, especially in the presence of heat, locking moisture into the follicle and resulting in strong, supple, glossy hair.

“The combination of tourmaline and nano-silver in these brushes makes every blow-out a conditioning treatment, as well as a styling experience,” says Haverty. “To recreate the celebrity looks we’ve made famous on the red carpet, the screen and the runway, hair must be healthy and in top condition. Damaged or dry hair is porous, brittle and unresponsive, so we developed these brushes to restore hair’s natural resiliency and shine as we style.” At 19.99 a brush thats a lot of bang for your buck.

Some final words of wisdom from this hair genius (pictured below):

“I reach for the Round brush when I want to blow-dry volume into the hair, and when I want to shape a really concise design, like a flip or a tuck,” he says. “I use the Paddle brush for detangling damp or dry hair, and also when I want to create a sleeker style a bit closer to the head. The Cushion brush has curved corners, so it’s really great for maneuvering and finishing off the design with holding spray.”

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