Audi is ramping up its efforts for the 24 Hours of Le Mans both in the pit and in the marketing office. The company has created a new 3-D video called A Day in the Life of an Audi Driver.The video shows Audi Team Joest driver Allan McNish talking about the hundreds of people and hundreds of hours that go into planning for something such as Le Mans.
It lives (in 2-D) at Audi’s YouTube channel but will be shown to the world on May 28 at Saturday’s UEFA Champions League final soccer game. The video also will appear in the trailers before the final Harry Potter movie.
The 24 Hours of Le Mans takes place June 11-12 at Circuit de la Sarthe in France. Count on AutoWeek to bring you full coverage
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