Fashion Week Report: John Patrick Organic Show Hair by Aveda

I am completely adoring the look created by Odile Gilbert for Aveda at the John Patrick Organic
show. The modern, playful take on Bohemian-chic is absolutely worthy of my first fashion week post of SS10. Hair is smooth and shiny on top with soft, free-flowing curls below the cheekbone and volume at the front—pulled back into a barrette, adding a girly touch.

Here is what Odile had to say about his beautiful follicular creations:

Q: What was your inspiration for this look? How did you collaborate with the designer to create the look?
“I call this chic-bohemian look ‘the wave.’ Patrick was inspired by a photograph taken in the Krazy Kat Club in the 1920’s, where the girls embodied a “wholesome Bohemia” full of enthusiasm and creative spirit. We worked together to translate this inspiration into a look for the seductive, modern girl who attends private speakeasies. She is distinctive, intellectual, and very pretty—yet fun-loving and young.”

Q: How could a woman achieve this look on her own?
“This look is gorgeous and easy to recreate for day or evening. Prep hair with Aveda Phomollient™ Styling Foam and create a deep side part. Spray hair with Aveda Air Control™ Hair Spray and curl with a one-inch barrel curling iron. Brush through to create soft, full waves. Smooth the top of hair with Aveda Light Elements™ Shaping Wax to tame flyaways and achieve a smooth, modern finish. Lastly, twist the front curl back and secure with a barrette, adding Air Control™ Hair Spray for volume and hold.”

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