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Monday, March 23, 2009

Jenni Kanye's New "it" Diaper Bag for Drugstore.com

Drugstore.com is partnering with fashion designer and new mom, Jenni Kayne, to deliver this chic, portable bundle filled with eco-friendly products for mom and baby. The stylish Mommy Bag, available for a limited time with a purchase of $75 or more, is a roomy canvas pouch that Jenni created as a compact yet practical alternative to a more traditional diaper bag.


Kayne, who welcomed her first child Tanner late last year, wanted to create something large enough to store products for a quick outing and small enough to stash tidily into a stroller or slouchy handbag. The washable, durable bag has elasticized pockets for bottles and snacks and offers a reliable way to keep baby travel basics separate and accessible.


“When I was pregnant I was looking at diaper bags and thought there should be more options for busy new moms,” says Kayne. “Diaper bags can be so cumbersome and sometimes when you’re going out for a walk or need to run a quick errand with a baby, a giant bag doesn’t make anything easier.” Enjoy!

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