Benefit Cosmetics

I was recently asked to pick my favorite cosmetics company. Like many major life decisions this took me a day to consider. Beautiful packaging, quality products, a website I can waste hours on, and an online beauty school for makeup tips, finally led me to declare my number one: Benefit Cosmetics. (Plus they are based in my favorite city, San Francisco!)

I decided this just yesterday and low and behold, an email arrived in my inbox just now reassuring me that most of my peers agree with me.